Ugandan artists primarily earn a dwelling from concert events and performances, typically missing different music-related income-generating ventures.
However, musician Viboyo has challenged them to look past the stage to broaden their incomes potential.
He defined that artists ought to leverage their manufacturers and generate revenue via merchandise gross sales, which might profit them considerably.
“As artists, we at the moment search for cash in only one place: concert events or non-public occasions,” he defined in a neighborhood tv interview. “But if we had leverage, like promoting merchandise, we may have extra avenues for producing revenue from our artwork.”
Viboyo added that Ugandan music nonetheless has a future regardless of artists’ involvement in politics. He believes many ought to deal with delivering significant messages for the great of their audiences.
“Good music and music with a robust message have not disappeared,” he added. “Some artists, regardless of being concerned in politics, proceed to launch message-driven songs, like King Saha, for instance. What folks must do is look in the proper locations.”
Viboyo believes artists can earn a dwelling by promoting merchandise similar to clothes, handmade capes, belts, and different objects, which may considerably enhance their model recognition.
