ITHUBA Uganda, the official operator of the Uganda National Lottery, is proud to announce its excellent achievement of successful three prestigious awards on the African Marketing Confederation Awards 2024. The firm’s revolutionary “Billionz Zizino” thematic marketing campaign was acknowledged for its creativity and effectiveness, reinforcing ITHUBA Uganda’s dedication to partaking with its viewers.
Held over the weekend in Mombasa, the awards ceremony celebrated the highest advertising and marketing groups and types from throughout Africa. ITHUBA Uganda’s PowerBall Billionz Zizino marketing campaign secured the next accolades:
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SILVER – Best Social Media Campaign of the Year: Acknowledging the marketing campaign’s influence and engagement on social media platforms, this award cements ITHUBA Uganda’s digital advertising and marketing prowess.
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BRONZE – Campaign of the Year: This coveted award acknowledges essentially the most distinctive advertising and marketing effort of the yr, showcasing ITHUBA’s revolutionary strategy to lottery advertising and marketing.
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BRONZE – Best Use of Local Insights: This award highlights the marketing campaign’s success in leveraging native tradition and shopper habits, creating significant connections with audiences.
Michelle Van Trotsenburg, Head of Marketing and Corporate Affairs at ITHUBA Uganda, expressed her pleasure: “We are honored to obtain these recognitions, which replicate our dedication to creativity and organising a seamless National Lottery. Through dynamic visuals, strategic partnerships with native influencers, and interesting activations, we’ve created a marketing campaign that speaks to Ugandans. The outcomes communicate for themselves, with over UGX 2.5 billion paid out to winners throughout all divisions and a rise in retailer acquisition from 350 to over 820 brokers . This marketing campaign has really remodeled the panorama of our lottery operation contemplating we have now simply been in operation for 4 months.”
The “Billionz Zizino” marketing campaign captivated audiences with dynamic visuals and a strong go-to-market technique. Key parts included strategically positioned billboards, partnerships with native influencers, partaking below-the-line (BTL) activations, catchy jingles, and compelling winners’ tales that fostered belief and pleasure. This versatile marketing campaign additionally adapts seamlessly throughout completely different lottery video games, corresponding to “Millionz Zizino” for SPORTSTAKE 10 and DAILY LOTTO.
The African Marketing Confederation Awards rejoice excellence in advertising and marketing throughout the continent, and this yr, manufacturers from Kenya and Uganda stood out among the many finalists. ITHUBA Uganda’s achievements are a testomony to the laborious work and dedication of its advertising and marketing staff.
For extra details about the Uganda National Lottery, upcoming attracts, and the way to play, please go to www.nationallottery.go.ug or observe us on our social media channels. For inquiries, please contact the toll-free Player Helpline at 0800 334433.
Winnings are tax-free. Players should be 18 years or older. Play responsibly.
