Kendrick Lamar is about to grow to be the primary rapper in historical past to solo headline a Super Bowl halftime present.
The National Football League, Roc Nation and Apple Music introduced on Sunday that the California-born rapper will headline the 2025 Super Bowl halftime present on February ninth in New Orleans.
“Kendrick is actually a once-in-a-generation artist and performer,” Jay-Z, the founding father of Roc Nation, mentioned in an announcement.
“He has an unparalleled potential to outline and affect tradition globally. [His] work transcends music, and his influence will probably be felt for years to come back.”
Reacting to his announcement because the headliner of the Super Bowl halftime present, Lamar mentioned he can be on the present to indicate the world that rap continues to be probably the most impactful style.
“Rap music continues to be probably the most impactful style so far. And I’ll be there to remind the world why. They bought the suitable one,” he mentioned in an announcement.
The 17-Grammy-winning artist beforehand carried out on the Super Bowl stage in 2022, as a part of the occasion’s first showcase for hip-hop music.
Lamar’s headline present on the Super Bowl comes amid his messy beef with Drake who has beforehand bragged in certainly one of his songs about being as large because the Super Bowl.