Media character Douglas Lwanga has been within the business for over fifteen years, and his feedback are at all times given an opportunity to be heard.
Speaking concerning the Ugandan music business, Douglas believes the tremendous gifted artists have relaxed and that the hustlers are ruling the sport.
Douglas, nevertheless, attributes this to new media like TikTok and different social media platforms, which restrict gatekeeping within the promotion of songs.
The NBS After 5 host additionally blames the gifted acts for turning into comfy and lazy in releasing music, which has allowed house for much less substantive songs on conventional media.
“This business has two teams of individuals, the tremendous gifted after which the hustlers. However, I believe the folks which can be very gifted have additionally sat again, and they aren’t doing a lot to counter the hustlers. So the hustlers are ruling. This is due to new media like TikTok, which has no limits to promotion,” he mentioned partly in an interview with a neighborhood YouTuber.
However, Douglas believes there’s nonetheless an opportunity for gifted artists to get again to the steering wheel of the business for growth.
